If you are wondering how Google penalizes duplicate content, you are not alone. Many Internet marketers, search engines, article writers, and online article editors are all looking to get around the Google slap or penalize duplicate content. While there may be no perfect solution to this conundrum, Google pays a way around it! This raises an interesting question: what does Google pay other web admins for duplicate content?
Google has explained its policy on penalizing duplicate content in a number of different places over the past few years. For example, in regards to shopping, they state clearly that they will penalize duplicate content that is published on the same site. For example, you would likely receive a penalty if you wrote an article about a particular brand of jeans and then sold that same article on your own site. It’s easy to see how many people, including online article authors, have gotten slapped with Google fines for this very reason. Fortunately, there is an easy way around this if you are willing to ask for a little extra money. Click Here to learn more!
If you go back a couple of years, you will find that Google only really began penalizing duplicate content when it was necessary. Google has never had a problem with advertising and selling the same ad twice. They have, however, always had a problem with search results that are spammed. The reason for this was because search engines such as Google, Yahoo and MSN were losing a lot of revenue due to duplicate content being published on the same websites. In other words, if someone was writing about the same topic on a number of websites that they were promoting, Google would end up displaying their ads multiple times on these websites.
Therefore, for Google, the purpose of penalizing duplicate content is to stop people from advertising on the same sites. They say they are trying to provide their users with the best search experience possible. This seems like a reasonable goal. However, if someone has the ability to simply put a different ad onto the page that you are advertising on, then you could get away with it, and people will not see your ads multiple times.
Google has realized that the search results are not being displayed in a random fashion anymore. Instead, they are being sorted to each visitor’s location. So, when a user searches for a certain subject in a certain city, then they are receiving results based on the IP address of the computer they were searching from. This could mean that someone from Canada would be receiving results for cooking tips while a UK citizen would not.
Google also wants their users to utilize the maximum search engine they have available. When they discover a website has duplicate content on it, then they will usually make the link disappear. This gives the impression the search engine is a free for all and anybody with any amount of SEO skills can jump on the bandwagon and manipulate the results. While this may seem like a good thing at first, since Google is always looking for new ways to improve their service, eventually this means that a website that uses this strategy will suffer.
Google also makes money off of websites that use this method. Each time someone clicks from the website that has duplicate content on it, then they are going to be redirected to the new website. In turn, that website will pay Google for this click. The problem is, every time a person goes back to the original website and clicks through to the other one, they are spending even more money. Even though the search engine is making money off the website, they are also decreasing the revenue of the original website, and as a result, the owner of the original website is paying more money. It really isn’t fair to the consumers or to Google, but they are doing what they have to in order to stay in business.
Luckily, there is a better way to find out how Google penalizes duplicate content websites. Instead of using the technique of trying to trick Google into thinking your site is unique by creating keyword dense pages, you can simply use different keywords throughout the text on your website. Because search engines are always looking for unique information, if you provide them with keyword rich information, they will reward you accordingly, and this should keep you from being blacklisted by the search engine.